“Blockchain has the potential to completely revolutionize what’s across the border.”

Speaking at CoinDesk’s Consensus 2018 in New York today, Fred Smith, chairman and CEO of the U.S. logistic giant FedEx, doubled down on his commitment to embracing blockchain technology as a way for the decades-old company to maintain its game in a rapidly changing digital world.

Smith explained that one major issue that the logistic and transportation industry has faced is the “massive amount of friction” in cross-border logistics, since different countries have different standards, regulations and terminologies.

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Panel image via CoinDesk